| First Ever Hispanic Public Relations & Social Marketing Conference Set For 2010 |
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Written by My Latino Voice
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“This conference will provide attendees with case studies, professional development, career and networking opportunities that are razor-focused on Hispanic PR and social marketing,” said conference co-creator Manny Ruiz, the nation’s leading blogger on Hispanic public relations and the founder of Hispanic PR Wire, a division of PR Newswire. “We believe this case studies-driven event will be the premier annual showcase for all that our Hispanic PR/social marketing industry has to offer.” “This conference comes at a critically important time for both HPRA and the Hispanic market,” said John Echeveste, HPRA co-founder and senior adviser. “This year, HPRA celebrated its 25th anniversary and, in 2010, we will expand its national presence, while the upcoming U.S. Census and the continued growth of social media will underscore the importance of the national Hispanic market. As the leading organization for Hispanic public relations professionals, HPRA is pleased to co-present this conference to demonstrate the effective role that PR plays in Hispanic marketing and the creativity and innovation that our members are providing in leading the social media revolution,” added Echeveste. Rosa Alonso, My Latino Voice CEO, joins senior executives from leading brands and agencies as a member of the conference's advisory board, which includes: Cristina Alfaro (McDonald’s); Jorge Diaz de Villegas (Fleishman); Aymee Zubizarreta (State Farm); Armando Azarloza (The Axis Agency); Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association); Stephen Chavez (Ketchum); Lorenzo Lopez (Walmart); John Echeveste (VPE Public Relations), Romina Bongiovanni (Edelman); Audrey Ponzio (Edelman); Mario Flores (Sportivo/RL Public Relations) and Deborah Vallejo (Bromley). The conference will feature nearly two dozen sessions on a wide range of topics covering everything from how to generate coverage with the top Hispanic bloggers to best practices in Hispanic youth marketing to how to effectively manage corporate partnerships with Hispanic organizations. All of the professional development programs are being defined by a senior executive advisory board consisting of some of the most seasoned Hispanic PR pros in the corporate communications, agency, media and non-profit worlds. In addition to quality professional development programs and networking opportunities, the conference will feature an exhibition area to connect Hispanic marketers with industry communications providers as well as key Hispanic organization exhibitors. Parallel to the main exhibition hall will be a first of its kind Hispanic Market Career Fair for companies, organizations and government agencies seeking talented Latinos in PR and advertising. The full, detailed conference agenda/speakers will be released in early January but sponsorships and early bird registration are already available at the conference web site, www.HispanicPRConference.com or by contacting show director Ray Bianchi at 708-620-9738. The conference will be held at the Sheraton Dallas. To sign up for conference-related Twitter headlines subscribe at www.Twitter.com/HispanicPR. About the Hispanic Public Relations Association (HPRA) HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org. About the Hispanic PR Blog Founded by Multicultural PR veterans Manny Ruiz of PR Newswire/Hispanic PR Wire and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog (HispanicPRBlog.com) the PR industry’s premier source for news and views related to Hispanic and multicultural PR. The blog and its accompanying Twitter feed (Twitter.com/HispanicPR) regularly feature columns, stories, white papers, job postings, calendar events and more. The blog’s RSS feed can be obtained at http://feeds.feedburner.com/HispanicPRBlog. The RSS feed to the Twitter feed is available at http://twitter.com/statuses/user_timeline/38222941.rss. The Hispanic PR Blog also features its own news icon for iPhones. To add it to your iPhone, simply bookmark the home page of the blog on your iPhone. Contact: Hispanic Public Relations Association John Echeveste, 626-403-3200, ext. 212 email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or Lourdes Rodriguez tel: 626-403-3200, ext. 211 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or Angela Sustaita-Ruiz Hispanic PR Blog tel: 305.321.5002 This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
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