| My Latino Voice Speaks with Chiqui Cartagena, Story Worldwide |
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Written by Rosa Alonso
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Chiqui has worn many hats throughout her successful career. As a journalist, she helped develop and launch the popular People en Español magazine. As a fan of film, she founded her own film production company when she was 27 years old (and has written several Latino scripts that she hopes to produce in the future.) Chiqui then became a successful Hispanic segment marketer, leading efforts for major companies such as Sony. Her marketing book, "Latino Boom," is a must-have manual for marketers seeking to succeed in reaching and engaging the Hispanic segment. Chiqui has also learned that balance in life is important and is involved in projects outside of the "office." One such effort is the Gay and Lesbian Film Festival in NYC (Chiqui sits on their Board.) The festival runs June 3 - June 13th at the School of Visual Arts in Chelsea and includes many Latino stories (so don't miss it!) Watch our interview with Chiqui, where she candidly talks about her heritage, her career, her success and what being Latina means to her. More info on Story Worldwide: http://www.storyworldwide.com Get Latino Boom at Amazon:   Also visit: www.latinoboom.com |
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